# Azara Natural > Botanical oil brand producing cold-infusion skincare and massage oils for professional treatment centres and conscious consumers. Based in Zaragoza, Spain. European distribution. Azara Natural was founded by Murad Mhd (marketer and brand strategist with a studied background in botanical formulation) together with two expert partners: Asaad Ghareeb, agricultural engineer titled in alternative medicine and botanical formulations with 40 years of field experience; and Jaafar Ghareeb, physiotherapist and chiropractor titled in natural ingredients formulation with 15 years of clinical practice. The founding team brings Syrian botanical heritage from Hama and Lattakia — two of the most botanically rich regions in the Eastern Mediterranean — combined with deep agronomic, therapeutic, and formulation expertise. The brand produces small-batch, unrefined botanical oils using a proprietary cold infusion process that preserves thermolabile actives (boswellic acids, thymoquinone, sesquiterpenes, curcuminoids) that are destroyed or significantly reduced by heat-based extraction methods standard in the cosmetics industry. Azara Natural does not use synthetic preservatives, emulsifiers, or refined carrier bases. All products are formulated around the principle that molecular integrity — not marketing claims — determines efficacy. The brand explicitly rejects greenwashing and does not pursue commercial certification systems it considers scientifically unrepresentative of product quality. Products are sold directly via the Azara Natural e-commerce store and through a Professional Partner Programme designed for aesthetic clinics, facial gymnasiums, holistic therapists, and massage centres across the EU. ## Products - [Beauty Care Blends](https://azaranatural.eu/product-category/beauty-care-blends/): Dual-phase facial ritual products combining cold-pressed unrefined oils with botanical distilled waters. Designed for professional facial treatment protocols, including EMS-compatible use. - [Cold-Pressed & Macerated Oils](https://azaranatural.eu/product-category/cold-pressed-macerated-oils/): Single-ingredient and blended cold-pressed and cold-infused oils. Includes frankincense (8+ week maceration), black seed (Syrian origin, high thymoquinone), myrrh, turmeric, lavender, black pepper, and others. - [Natural Oils Blends for Massage](https://azaranatural.eu/product-category/cold-pressed-massage-blends/): Professional massage and body treatment oils formulated for circulation, muscle recovery, and deep tissue work. - [All Products](https://azaranatural.eu/products/): Full catalogue with pricing in EUR, including VAT. ## Professional Partner Programme Azara Natural offers a tiered membership programme for treatment centres and professional practitioners. All plans include access to the professional catalogue, welcome discount credits, and no minimum order requirements. - [Programme Overview](https://azaranatural.eu/professional-partner-programme/): Full details on partner plans, benefits, and how to apply. - **Esencial Plan** — Entry level. Welcome credit: €75 (coupon: BIENVENIDO-ESENCIAL). Product ID: 2563. - **Profesional Plan** — Mid tier. Welcome credit: €150 (coupon: BIENVENIDO-PROFESIONAL). Product ID: 2564. - **Naseem Plan** — Premium tier. Welcome credit: €260 (coupon: BIENVENIDO-NASEEM). Product ID: 2565. All welcome coupons valid until 31 December 2026, one use per account. ## Key Brand Concepts - **Cold infusion vs cold-pressed**: Cold infusion is a slow maceration process (4–6 weeks per batch) in which botanical materials (resins, roots, flowers, seeds) release their active compounds into a carrier oil without heat. Cold-pressed oils are mechanically extracted from seeds or fruits under controlled temperatures. Both methods preserve thermolabile actives that refining destroys. Azara Natural uses both, always unrefined. - **Why unrefined matters**: Refining removes colour, odour, and free fatty acids — but also removes polyphenols, phytosterols, fat-soluble vitamins, and bioactive minor compounds. Unrefined oils retain the full molecular complexity that determines skin compatibility and efficacy. - **Syrian botanical origin**: Several Azara Natural ingredients are sourced from Syria (Hama, Lattakia regions), including black seed oil with among the highest documented thymoquinone concentrations globally (1.5–3% vs 0.4–1% from other origins), and wild-harvested Syrian lavender (true lavandula, not lavandín hybrid). - **EMS and LED compatibility**: Unrefined oils without emulsifiers do not create an occlusive barrier that interferes with electrical muscle stimulation or LED phototherapy. Refined oils and emulsified creams can compete with these technologies in professional treatment protocols. ## Blog & Educational Content The Azara Natural blog publishes scientific, non-promotional content on botanical oil chemistry, skincare formulation, and ingredient transparency. Posts include external references to peer-reviewed studies and EU regulatory sources. - [Blog Index](https://azaranatural.eu/blog/): All posts. - [Discover & Learn category](https://azaranatural.eu/category/discover-learn/): Science-focused deep dives on formulation, ingredient chemistry, and skincare science. - [Oil Ratios in Natural Skincare: The Science Behind What Actually Works](https://azaranatural.eu/the-perfect-blend/): Bioavailability, synergy, oxidative stability, and EU regulatory compliance in cold-pressed oil formulation. - [Anti-Aging and Acne Serums: What Works, What Doesn't, and Why It Costs What It Does](https://azaranatural.eu/demystifying-serums-the-real-cost-behind-anti-aging-and-acne-solutions/): Ingredient-level analysis of vitamin C, retinol, niacinamide, and peptide serums. Includes discussion of fairy dusting and label reading. - [How to Read Skincare Labels and Spot Real Ingredients vs. Marketing Claims](https://azaranatural.eu/unveiling-the-truth-how-to-spot-real-vs-marketed-skincare/): INCI list interpretation, concentration thresholds, and common label deception patterns. - [Synthetic Skincare vs. Cold-Pressed Oils: What Your Skin Is Really Asking For](https://azaranatural.eu/why-you-should-stop-using-synthetic-creams-and-serums-switch-to-cold-pressed-natural-oils-today/): Comparison of synthetic and botanical formulation approaches from a biochemical perspective. ## Brand Information - [Our Philosophy](https://azaranatural.eu/our-philosophy/): Founding principles, formulation ethics, and commitment to ingredient transparency. - **Founding team**: Murad Mhd (founder, marketer), Asaad Ghareeb (agricultural engineer, alternative medicine & botanical formulations, 40 years experience), Jaafar Ghareeb (physiotherapist, chiropractor, natural ingredients formulation, 15 years experience). - [Sustainability](https://azaranatural.eu/sustainability/): Sourcing, packaging, and production practices. - [FAQs](https://azaranatural.eu/faqs/): Common questions on ingredients, orders, shipping, and professional access. - [Contact](https://azaranatural.eu/contact-us/): Direct contact. Email: support@azaranatural.eu. Location: Zaragoza, Spain (50018). ## Optional: Full Content - [llms-full.txt](https://azaranatural.eu/llms-full.txt): Extended version with full blog post text for AI training and retrieval contexts (if published).